Urgent Content is a content agency powered by creative consumers.

As pioneers of branded user-generated media, we help advertisers and their agencies implement content-based marketing campaigns.

Our campaigns engage audiences with reliable, authentic, and innovative consumer-created content.

BACKGROUND

Urgent embodies the digital generation. We're young, hungry, informed, savvy, experienced, and humble (for real).

Coming from diverse new media backgrounds, Urgent Content's founding partners first worked together at Al Gore's Current TV, where they developed a cutting-edge template for collaborative content creation. While producing over 150 segments for and with Current's influential young adult demographic, they built an expansive network of creators spanning all 50 US States and over 30 countries. They worked with this network of creative consumers to produce short documentaries, TV segments, viral videos, and branded content for international brands, which include T-Mobile, Nissan, and McDonald's.