GOOD Magazine & Ford: Edge of Progress documentary series
Over three weeks in fall 2010, GOOD Magazine enlisted Urgent Content to develop and produce a documentary web series about their Edge of Progress Tour-- a cross country road trip to meet America's leading innovators, sponsored by Ford and featuring the new Ford Edge.
Leveraging our experience in short form nonfiction content and our network of documentary filmmakers in three cities, Urgent quickly created an engaging, branded web series about doing GOOD that already has thousands of views across GOOD's social media platforms.