Flip Video, Do You Flip?

Cisco seems to have found its way with the Flip. A couple of weeks ago, the company began putting out 10-second television commercials and Web clips that show snippets from the lives of both celebrities and “regular people.” The spots for Flip include a nod at the end to Cisco, when the company logo appears.

Cisco hired a San Francisco marketing firm called Urgent Content to find people willing to share their Flip tales. Urgent Content has a database of what Brandon Gross, one of its founders, described as “creative consumers.”

--The New York Times, A Big Name in Tech Tries a Common Touch

Urgent Content is an agency (of sorts) founded by two former CurrentTV guys, Brandon Gross and Henry Goldman, whose hybrid advertising-production company put together one of the better product-demonstration ads we've seen this year.

--Mediabistro, Urgent Content, Bird, MediaStorm Make Nifty Flip Mino Campaign

 

Urgent Content Viral, Celebrity ChatRoulette @SXSW 2010 

South by Southwest, aka SXSW 2010, will not die even though it needs to. Hopefully this will be the last item we post on the matter for this year. We thought this was worth taking a look at because it makes fun of the event in a way that explains what it feels like to be there and/or try to understand what the hell is going. Thanks to the team at Urgent Content for the work.  

--Mediabistro, SXSW 2010 Was Confusing so Watch This Video

Tastefully snarky.

--Liz Gannes, GigaOM and NewTeeVee

 

Urgent's Community and Creator Blog, Urgensia

Film News Briefs: How do you manage your network and find people you would like to work with?

Brandon Gross: We’ve created a resource called Urgensia, which is sort of an offshoot of what we do. It caters to a media creating community. Fostering a community is providing information and resources that add value to what they do. We are very much entrenched as media makers ourselves. We’re prepping now to go shoot something in a couple weeks here in San Francisco. For a lack of better words, we can relate to people because we are those people. We’re never in a scenario of not being able to understand the perspective. The people we hang out with are fellow media makers. There’s a point where I personally worked with 100 to 150 different filmmakers when I was at Current. I stay in touch with pretty much all of them. I get and see their films when they are screening. It’s about pounding the pavement and having a passion for it.

--Film News Briefs, Innovator: Brandon Gross